Copywriter
March 30th 2007 00:27
Copywriters write the words used in advertisements for newspapers, radio, television, magazines, and other media. Copywriters may also write publicity releases, promotional or informational booklets, sales promotion materials, or they may work on merchandising campaigns. They sometimes write radio and television commercials or trade journal articles about products or services. At times copywriters may be called upon to edit or rewrite existing copy. copywriters may be assigned to a variety of accounts and must be versatile enough to adjust to each new product and medium and to vary the language and tone of each message.
Some broadcasting stations employ Copywriters to prepare advertising material and station announcements. No matter the size of the operation, copywriters must be knowledgeable about copy writing, art and layout, space and time buying and selling copy. In small firms, copywriters may help co-workers fulfill these functions. The duties are varied and require thorough knowledge of the agency's operations.
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Some broadcasting stations employ Copywriters to prepare advertising material and station announcements. No matter the size of the operation, copywriters must be knowledgeable about copy writing, art and layout, space and time buying and selling copy. In small firms, copywriters may help co-workers fulfill these functions. The duties are varied and require thorough knowledge of the agency's operations.
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