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Account Management

November 23rd 2006 00:09
The account manager is in charge of their company’s relationship with specific customers or clients. The accounts department is responsible for combining sales with customer service. The two fields of account management and sales are closely tied in the business world. If you can’t stand sales, you shouldn’t go into account management. An account manager will works with clients, or accounts, to ensure they’re getting the most out of their company’s products and services—and to persuade clients to continue to do business (ideally, an ever-increasing amount of business) with your employer.


Account management professionals can be found in a broad variety of industries. Anything involving big business and commercial interests tends to attract a significant number of account management positions. Whilst a sound knowledge and interest in a companaies dealings is important, customer service and management skills are of greater significance for an account manager. For example, an account manager working for an auto-paint company, would manage their company’s relationships with auto-manufacturing clients or with body shops and auto-painting shops. This is just one example of an account management function in practice. These and many other companies, including consulting firms and employment, advertising, and public relations agencies will require the services of an accounts management department.

Account managers work closely with clients to determine the clients' needs. Then they make sure their company develops products or services to meet those needs.

As part of their job, account managers create budgets and schedules for meeting their accounts’ needs and enforce deadlines for product development efforts (in manufacturing industries) or projects for clients (in service industries). They also communicate clients' agendas to their staff and management. In turn, they communicate the concerns and capabilities of other departments in their company to the client.


A key trait for any account manager is the ability to successfully generate, maintain and build customer or client accounts over a period of time. This may include developing existing customers' loyalty and satisfaction, increasing sales, or acquiring new accounts.


Most people begin a career in account management with a bachelor’s degree in finance, accounting, economics, or business. Many employers, however, look for those with a master’s degree, preferably in business administration, economics, finance, or risk management—programs that develop analytical skills and provide knowledge of the latest financial analysis methods and information and technology management techniques used in this field.

Employers look for candidates with a broad knowledge of business and detailed knowledge of allied industries, this may include finance sectors, real estate, construction, consumer goods etc. Companies will be looking for account managers who are aware of the complexities a variety of products or services and can demonstrate ways to best implement the best strategies to market and promote their business interests whilst maintaining current business partnerships.
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